Why brands are investing hundreds and hundreds within the metaverse – BBC News

Why brands are investing hundreds and hundreds within the metaverse – BBC News

Manufacturers are spending tens of hundreds and hundreds of bucks investing within the metaverse.

Gucci, Nike, Burberry and Walmart are accurate a couple of of the companies shopping up digital land as a reach to advertise their merchandise.

Nearly about $2bn has been spent within the past 300 and sixty five days on metaverse steady property, in step with analysts.

But it’s not accurate expansive companies turning to virtual actuality: some artists and smaller agencies assume this current technology is the reach forward for retail, and are making merchandise which is appealing to handiest be sold all the most realistic doubtless method thru the metaverse.

This film is from Click on – the BBC’s weekly technology show.

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